Everyone running a blog or business on the Internet is doing the same thing. Trying to build their brand. With Facebook and Twitter, you can get instant brand recognition, compliments, complaints or general mumblings. It’s never been easier to see how your brand fares or if it’s even known at all. Google Alerts allows you…
While I do enjoy searching for old pals via Facebook, I have to admit; their privacy sucks. Unless a user hides everything for friends only, I can find the info I am looking for. This has been an issue with Facebook users for a few years now and FB has not really addressed the issues.…
The Social Business Index or SBI is now the way to measure the future of social business. Let’s take a look at what this valuable service is and how it affects the future. SBI The Social Business Index, built on top of Dachis Group’s Social Business Intelligence Insight Platform, analyzes the effectiveness of strategies and…
We have all heard the saying “any publicity is good publicity”, a saying coined after watching celebrities and businesses benefit from controversy. It may be true for a celebrity on most occasions as many, when their careers have hit a slump, will throw themselves into controversy just to make the headlines and then what do…
Running a blog is a busy job: in addition to writing or curating quality content, you’ve also got to make sure that you promote your blog in as many reputable places as you can. That usually involves using social media, keeping a current and well-chosen blogroll, linking to other blogs, and making yourself visible in…
How many times have we said, “the money’s in the list?” Probably a million. But it’s the truth. If you have not started to build your email list, you really are missing out on readers, subscribers and customers. This post will discuss the 5 email list direct mailing trends of 2011. Direct Mailing Trends 2011 While…
Social media is not a fix all. You should all know this by now. At least I would assume you would. This video will discuss the 7 misconceptions of social media. Social Media Misconceptions I want to keep this post brief as I think this video is top notch. I think it points out some…
Return on Investment. ROI. You have all heard of it. But what about roi and social media. Let’s say you have invested no money into your social media campaign, can you still measure roi? Absolutely. Your blog takes time and research. So you can certainly measure whether or not your social media roi is paying…
