There is an erroneous belief in the blogging community according to which the only things you need to concern yourself with comprise of verifying that the post is spelling/grammar checked, and that it includes comprehensible/relevant information for the niche as well as be in accordance with the on-page SEO guidelines. As of such, the bloggers stick exclusively to constructing and posting the content, keeping their fingers crossed in hopes that it will bring them the anticipated high traffic.
However, in the real world, things are a bit different. In order to harness the full potential of the blog post, you will have to adopt an effective post-publishing strategy. Let’s find out more about the key steps you need to take after publishing your content, shall we?
Faster SE indexing via blog “pinging”
Well, sending a “ping” to your post right after publishing guarantees that the SE’s will take notice of its existence immediately and will include it in their indexes much faster. Pinging the blog can be performed via a variety of tools, but so far most bloggers agree that Ping-o-Matic is the best one for the job because it has a few neat features like the auto-ping via a direct bookmark. Moreover, this utility is better than most since it focuses on the major search engines. However, you are free to use any other utility, as long as you are certain it works.
Manual Tweeter sharing
Regardless of the fact that blog posts are automatically shared via Tweeter, there are undeniable benefits in performing this task manually. The most evident one consists of the ability to include hashtags that are relevant for
the content as well as mention the author/co-authors/targets/inspiration via the “@” command. Therefore, don’t rely exclusively on the automatic sharing feature.
Manual Facebook update
Similar to manual tweets, including the post in a Facebook status update presents several benefits. For example, the text content could be accompanied by a relevant image, which makes it easier to get the point across. Since there is no automatic tool to handle this kind of task, manual status updates remain the best way for bloggers to promote their posts. It is also necessary to mention the fact that one of Facebook’s newest features allows you to advertise your post in return for a modicum sum of cash, for even more visibility.
Social bookmark websites
Reddit, LinkedIn, Pinterest, Stumble Upon and other bookmarking websites may not generate the same amount of traffic as social networks, but they constitute an invaluable source of backlinks. More importantly, thanks to the high PR of these sites, virtually all the backlinks – both dofollow and nofollow – are of the highest quality. That should be worth a couple of minutes of your time, right?
Getting your friends and contacts to share your post
After you have exhausted all the aforementioned advertisement methods, it’s time to get personal. By that we mean that your social network contacts and friends could help you improve the visibility of your posts by sharing/re-sharing the content. And, as long as they don’t mind, you could also take advantage of Facebook’s tag feature in your status update.
About the Author: This guest post is authored by Celina Rodger from Dialed-In Local. She enjoys cooking in her spare time. She can talk hours about Nashville web marketing without getting tired.
