Creating a blog for your business is the perfect opportunity to put a laser focus on all the great information and expertise you have to offer as an experienced business owner. If your blog offers valuable information to your target audience, your customer base will grow as people learn to turn to you for information, expert opinions and insights. This will improve your brand reputation and establish you as an expert in the industry.
So why wait? Let’s get started on creating an exceptional blog for your business.
First Step: Setting It Up
For the not very tech-savvy people reading this, this might seem to be the hardest part. But believe us when we say it is much easier than it looks. You don’t have to know how to build a website or know anything about web design. All you need to do is work smart and make use of online tools like WordPress that can make the job easier for you.
WordPress is an all-in-one hosting platform that lets you design your own website and register a domain name or point your existing domain to your WordPress blog. It offers hassle-free automatic software updates and secure hosting on servers spread across multiple data centers. Its built-in Search Engine Optimization tools help you to optimize your content for better search engine rankings by incorporating high volume keywords in your writing. It also helps you track how well your blog is doing and whether your efforts are paying enough dividends through its website analytics that are presented in the form of colorful and eye-catching graphs and charts.
WordPress also offers thousands of responsive themes that allow your blog to be viewed seamlessly across all devices. Simply pick a modern site design and customize it with your own branding, content, and features. There are thousands of themes you can browse through until you find your style.
Second Step: Creating Kickass Content
This should be the least daunting step for you. After all, you are an industry expert, you have experience and you have wisdom. All you need to figure out is how to present it in a way that convinces people you are the go-to business for advice and expert opinions.
To build this perception in people’s minds, you need to write about a vast range of topics: not just what your business does but why the industry is important, what people need from the industry, how your business fits into those needs and what people might need even after doing business with you. Your blog is a marketing tool so use it like one: make it part of your inbound methodology to attract, engage and delight your audience.
For example, if your business sells anti-aging cosmetics, you can do a series of informational blog posts about the causes of aging, the power of certain ingredients to slow it down, how your product employs the best ingredients to keep skin youthful and fresh, and what other remedies and lifestyle changes people looking for anti-aging solutions can incorporate in their routine to prevent aging.
This way, you are not only educating your audience, but you are also helping them by providing real solutions while advertising your product as well – win-win.
Third Step: Making It Irresistible
You’ve built a great content repository but is that good enough to catch people’s eye? If all your audience sees are large chunks of text, they’re going to turn around and leave. What you need is that extra pizazz to keep them there. It’s actually quite easy to achieve this by adding eye-catching visuals after every few hundred words to break up the text and make it easier to consume for your readers.
Don’t worry, you don’t need to hire a graphic designer to beautify your content, neither do you need any specialized tools for it. In fact, you don’t need any design skills at all. PosterMyWall, a free online editor, offers a drag and drop graphic design interface that is super easy to use, even for design amateurs. With over 115,000+ ready-made templates, you can use PosterMyWall to make your blog come to life!
There are different kinds of visuals you can add to your blog posts to enhance the content and communicate your message more effectively. Here are a few:
Blog headers
Make a compelling first impression by using a unique blog header, customized for your blog’s theme. The blog header sets the tone for the blog post and hints at the expertise of the blogger. The reader is much more likely to scroll down if they see a personalized touch in the header than if they spot a stock image being used as a header. You can find customizable blog header templates on PosterMyWall. Play around with the text, fonts, colors, and other elements until you achieve the perfect design for your blog.
Infographics
No one has the time to scan through a lot of text to find information that is relevant to them. Summarize your points nicely in one of these eye-catching infographic templates to make sure the reader misses nothing important.
Videos
If a picture speaks a thousand words, imagine the power a video can hold. Visual Narrative did the math: one minute is about 1.8 million words! According to Oberlo.com, 54% of consumers want to see more video content from brands and businesses they support.
So hop on this trend and start using videos on your blog. With PosterMyWall, it is surprisingly easy. Create personalized videos by customizing the innumerable video templates that are available for a huge variety of themes.
You can also animate your content with relevant gifs, and maybe the occasional meme, to keep the reader engaged. Simply customize and download any video template on PosterMyWall in GIF format.
Screenshots
Use annotated screenshots to convey your message very clearly to the reader. You can do that easily by using clipart in PosterMyWall’s editor as shown in the image.
Ready to create your own outstanding blog?
Setting up a unique and captivating blog is no hard science. You just need to follow a few simple steps to ensure your platform is stable, your content is valuable and people can’t take their eyes away from your blog posts. Using tools like WordPress and PosterMyWall will make your journey even easier by helping you not only cut out the complications but also save valuable time and money.
So what are you waiting for? It’s time to start taking up space in the digital world and let people know how much weight your knowledge carries.
