If you are a small business looking for affordable, economical and effective SEO strategies and techniques to get a high ranking in the search engines then you will be pleased to know that there are a few very simple things you can do to boost your search engine ranking.
There is one critical first step that you must follow when creating any website. This crucial first step involves picking the best keywords for your on page optimization and the only way you can decide which keywords will get you the highest rankings for your website is by doing some research.
Your first point of call must be at one or all of the
following online keyword research tools:
http://www.goodkeywords.com (Alexa)
http://www.digitalpoint.com (Alexa)
http://www.overture.com (Alexa)
http://www.wordtracker.com (Alexa)
All of these tools are free (there is a free trial for Wordtracker); however, where Wordtracker differs from the other websites mentioned above is it shows you how competitive your keywords are compared to other websites. The higher the KEI analysis number the less competitive the keyword phrase is and the easier it should be to get a high ranking with that chosen keyword.
Using the online tools I’ve mentioned above it’s easy to find a few less competitive phrases that can be a good base for our on page website optimization.
It is also important to repeat the same research process by going to Google and seeing how competitive your chosen keywords are. I will start with the keyword and take a few minutes to analyse the number 1 website for that keyword on Google.
It is also critical to analyze what the page rank is of the number 1 website for your chosen keyword. Page rank is used by Google in ranking websites and generally the more links that you have pointing back to your website by other websites the higher your Google page rank will be. Download the Google toolbar for free to find out what your page rank is and the
page rank of other websites at http://toolbar.google.com.
We will then create the right title for your webpage. It’s absolutely critical that your webpage title contains ONLY your main keywords and as few keywords as possible. For example, millions of webpages actually have the word “welcome” and “home page” included in their title. Wrong! That’s one
perfect way to guarantee a very low ranking in the search engines and be doomed to failure.
Now this search engine optimization technique is ignored by many internet marketers, which is unfortunate for them because search engine robots read these tags and give them a lot of weight when listing your webpages. It is important to add header tags to your website, at the very least a heading 1 tag. It is also important to add your most important keyword
into the h1 header tag. It is also advisable that your h1 tag be as far towards the top left of your webpage as search engines actually read your web page like most people read any page – from top left to bottom right of the page. So it is important that your h1 header tag appears at the very top of
the page.
It’s time to work on the content of your webpage. It’s recommended that you have at least 250 words on your page because the fact of the matter is that search engines don’t read your whole page. If they don’t see much information early on on your webpage they’re not going to stick around to find out where it is. The bottom line is the shorter your page the less important search engines are going to think it is and you will be penalized for it.
Place your main keywords at the top of your page content and repeat it throughout. Of course, they must make sense. Search engines are not stupid. They know when a webmaster is just trying to include the phrase as many times as possible.
Another effective method for getting a higher search engine ranking is after completing your web page copy going back and highlighting by either bold, underline or italics your keyword phrase once in the copy. Also having your main keyword in a bullet list also helps.
Just following a few of these very simple SEO techinques and strategies will greatly increase your rankings in the search engines, even if you’re a beginner. To ensure you get the highest possible search engine rankings that you can it’s absolutely critical that you spend a little time finding out search engine optimization secrets of the professionals. Fortunately affordable small business
seo techniques and help is readily available if you know where to look.
The reliability and credibility of the Alexa Rankings have often been subject to differences. There are opinions that the Alexa ranking is far more credible and true for the sites below 10,0000 than that for the ones above it. Another factor that proves to be a major drawback of the Alexa rankings is that the rankings are governed by the Alexa toolbar and the Alexa toolbar users community. All the browser types are not taken into account as far as the rankings are concerned. As for example the Alexa rankings does not work in Windows Vista even though the latter has a huge user base and is highly popular.