Nope, it’s not some new form of money. I know you were hoping maybe it was. 🙂 Teracent is a brilliant way to discover the power of one on one marketing. Even though it’s not technically one on one, your targeting will allow your demographic to think it is.
What is Teracent?
Teracent’s patent pending, dynamic ad optimization technology chooses the best combination of ad template and dynamic elements for each impression opportunity. This selection is a function of sophisticated machine learning based optimization as well ad strategies specified by the marketer.
Not rocket science, but a damn genius tool. Teracent is basically responsible for the real-time dynamic ad concept. It’s your basic intelligent advertising. People need to understand that Google is not the only option out there. While I love my Google and will never turn away from them….I enjoy toying around with other programs too…..No one said I had to have search engine monogamy!
Anyways, I think it’s worth it to check out what TeraCent has to offer. The following is there description of services:
Ad Creation:
This infrastructure is responsible for the real-time assembly of each dynamic ad. Designed to maximize flexibility and scalability, the Teracent Ad Creation infrastructure manages the ad content, templating and strategy definitions.
Optimization:
This infrastructure determines the optimal selection of each ad element. Responding to the options initiated during initial ad creation, the Teracent Optimization infrastructure returns the optimal selections based on marketing objectives.
Analytics:
This infrastructure captures the information and insight generated by Intelligent Display Advertising. By processing, analyzing and presenting granular selection and event information the Teracent Analytics infrastructure exposes marketers to a new level of marketing insight.
TLC Overview
TLC Checklist
Tips & Tricks
About Feeds
Retargeting
Implementation
Ad Tags
Advertising
Creative Guidelines
Looks like great information, will have to find a couple of hours to pour over and go through all of it.
Even though Google is all powerful when it comes to consumer search engine results it is always good to take a look at the market from an alternative angle from time to time.
Now to find those spare hours!
igor Griffiths